Telia x SHL
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Introduction
Creating engaging digital experiences that foster customer loyalty and brand promotion
The Problem
Fan Engagement Challenge
Telia, a leading telecommunications company, and SHL, Swedens premier ice hockey league, aimed to enhance fan engagement and strengthen their brand presence through an innovative campaign.
The challenge was to create an engaging digital platform that intertwined fan enthusiasm for SHL teams with Telia's brand while being visually appealing, easy to use, and capable of capturing the excitement of ice hockey.
Results
Noticeable improvement
in numbers
The vision was ambitious: to transform fans' love for the game into tangible rewards through an engaging digital interface. Telia entrusted Heyra to solve the challenge of bringing this interactive, digital experience to life.
Namely, by building a user-friendly, visually appealing platform that captures the adrenaline and excitement of ice hockey while highlighting Telia's brand essence.
The vision was ambitious: to transform fans' love for the game into tangible rewards through an engaging digital interface. Telia entrusted Heyra to solve the challenge of bringing this interactive, digital experience to life.
Namely, by building a user-friendly, visually appealing platform that captures the adrenaline and excitement of ice hockey while highlighting Telia's brand essence.
The core idea, curated by Passion Lab, was to create an engaging digital experience where fans could win team-related prizes.
We designed a dynamic, user-friendly interface featuring a central spinning wheel that fans could spin to win prizes aligned with their favorite SHL team.
The aesthetics of the platform resonated with the fast-paced nature of ice hockey, ensuring an exciting and immersive experience.
Our design not only captured the excitement of the game but also prominently featured Telia's branding elements, creating a cohesive and compelling user experience.
The core idea, curated by Passion Lab, was to create an engaging digital experience where fans could win team-related prizes.
We designed a dynamic, user-friendly interface featuring a central spinning wheel that fans could spin to win prizes aligned with their favorite SHL team.
The aesthetics of the platform resonated with the fast-paced nature of ice hockey, ensuring an exciting and immersive experience.
Our design not only captured the excitement of the game but also prominently featured Telia's branding elements, creating a cohesive and compelling user experience.
Functionality was a key focus in the development of the platform. We built the app to handle high traffic, ensuring a smooth experience for every user, regardless of the number of concurrent participants.
The result was a robust, scalable platform that saw hundreds of thousands of visits and massive participation in the competition. Fans from every SHL team enthusiastically participated, enjoying the opportunity to win their favourite prizes.
The Telia x SHL campaign was a resounding success, not only in terms of user engagement but also in fostering customer loyalty and brand promotion.
The excitement generated by the campaign was palpable, as evidenced by the numerous videos of fans joyfully receiving their prizes.
This project highlighted how Telia and SHL could come together to create something truly special for their fans, with Heyra playing a pivotal role in bringing this vision to life.
Functionality was a key focus in the development of the platform. We built the app to handle high traffic, ensuring a smooth experience for every user, regardless of the number of concurrent participants.
The result was a robust, scalable platform that saw hundreds of thousands of visits and massive participation in the competition. Fans from every SHL team enthusiastically participated, enjoying the opportunity to win their favourite prizes.
The Telia x SHL campaign was a resounding success, not only in terms of user engagement but also in fostering customer loyalty and brand promotion.
The excitement generated by the campaign was palpable, as evidenced by the numerous videos of fans joyfully receiving their prizes.
This project highlighted how Telia and SHL could come together to create something truly special for their fans, with Heyra playing a pivotal role in bringing this vision to life.
Getting fans closer to the sport they love is something we are proud of. Want to know what we can accomplish together?
